Hotel digital marketing for independent hotels and B&Bs
We are a hotel marketing agency that works as your digital department: your website, Google profile, reviews on every platform and your rates against the market, run as one job. Digital marketing for hotels, without tickets or calls: you email us, it is done the same day, on one invoice.
No setup fee · No contract · We reply within a few hours · No calls
What's included in your hotel digital marketing
Everything a guest sees before they book, handled by one team for one monthly fee. You email us; we do it.
Hotel SEO: be found before guests open an OTA
Most guests start on Google, not on Booking.com. Hotel SEO is the work that puts your own site and your Google profile in front of them for the searches they actually make: the town, the kind of stay, the dates.
We do it every month as part of the plan, not as a separate SEO services contract, and you see what was done in one monthly report.
A complete Google profile
Categories, photos, rooms, amenities and booking links, kept current.
Pages for real searches
Pages on your site for what guests type, not for what sounds good in a meeting.
Technical basics fixed
Speed, mobile layout and structure, so Google can read the site and guests stay on it.
Hotel website design that takes direct bookings
A hotel website has one job: turn the guest who found you into a booking that pays no commission. We design it mobile-first, keep it fast and put the booking button where a guest expects it.
It works the same way for a forty-room hotel and for a bed and breakfast with a handful of rooms.
Hotel booking engine: connect yours, don't rebuild it
If you already use a booking engine or a channel manager, we connect it to the new site rather than replacing it. Your rates, availability and PMS stay exactly where they are.
Direct bookings: win back the guests you pay Booking.com for
Every guest who books through an online travel agency costs you commission. Direct bookings come from three things working together: a site that takes bookings, a Google profile with free booking links, and a reason to book with you.
Rate parity: what you can offer guests who book direct
Your channel contracts set what you can do on price. Where they allow it, a direct guest can get what the OTA cannot show: breakfast, a late check-out, a better room on arrival. TocoRate shows you every night where a channel sells you cheaper than your own site.
What Booking.com actually takes
Booking.com sets commission per property, by country, property type and location, and it appears on your monthly invoice. Visibility programmes add to it. We work it out from your own invoice, not from an average on the internet.
Google Hotel Ads and free booking links
Google shows hotel prices directly in Search and Maps. Free booking links put your own site next to the OTAs at no cost per click; Google Hotel Ads are the paid version of the same place.
Free booking links
Set up for every client, so your direct price appears beside Booking.com and Expedia.
All plansGoogle Hotel Ads
Paid placement in the same panel, aimed at guests already searching your dates.
GrowthHotel marketing strategy: what we run every month
A plan you can read on one page, run by us and reported once a month. These sit on top of the Starter work.
Paid search for hotels (PPC)
Google Ads on your hotel's name and your area, so you are not paying an OTA to show up for your own brand.GrowthHotel email marketing to past guests
A short, well-timed message to guests who have stayed, so the next visit is booked direct.GrowthHotel social media marketing
Posts and photos kept current on the channels your guests actually look at.PremiumReviews on Google, Booking and TripAdvisor
Every review answered in your voice. Where a review breaks a platform's rules, we report it.
Competitor rates, every morning
TocoRate is our own rate shopper. Every day it collects your competitors' prices across 12+ booking channels through Google Hotels data, shows your rate against the market for every night in your window, and flags where a channel sells you cheaper than your own site.
Your plan includes up to five competitors, a 14-night window and a daily report. More competitors or a longer window are priced separately.
Our own product · tocorate.comYou are below the market on 5 of 7 nights. Booking.com sells Saturday 6% under your own site.
Housekeeping and food safety checklists on a phone or a shared tablet
Staff Checklist is our second product. You set up your room inspection, your opening and closing checklist and your HACCP temperature log once. Your team works through them on their own phone or a shared tablet, with a PIN for each member of staff. You get photo proof and a time stamp on every tick, and supervisor sign-off on each room, so you only hear about what went wrong.
Your first two weeks
One monthly fee, everything in your plan
Every plan covers your website, hosting, SSL and the work behind it. TocoRate is included in all three.
No setup fee. No contract. Cancel anytime.
What we commit to
Not statistics from the internet – three things we answer for.
If we miss one of these, tell us. You can leave at the end of any month.
Free for hotels
Tools that do a real job on their own. Use them whether or not you ever work with us.
Questions hotels ask
Anything else, write to us – we usually reply within a few hours on working days.
See what we would fix first. Free.
Send your hotel's name and town. We look at your site, Google profile, reviews and rates, and write back what we would fix first – whether or not you ever work with us.